Ozgur Serdar Altunoglu

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Way of Seeings

Ways of Seeing: Book vs. Documentary – John Berger

Tarih: 2017-01-05
Kategori: Analog Art, Education, Graphic Design

In this article I compared the book with the Ways of Seeing document which was prepared by John Berger in 1972, which we lost on 02.01.2017. I will defend the reason why we should not watch the documentary of “Vision Forms” instead of book fetishism.

The reason is simple, it emerged as documentary work. But the book did not have to be this very sloppy. At first in terms of graphic design I would have been angry to Turkish translation, but I see the original edition is the same. When I realized that the word “regeneration / yeniden canlandırma” towards the middle of the book was actually a “reproduction / reprodüksiyon”, I had a late enlightenment. (Regeneration evokes “reanimation.”) The words that do not fit because old translations may cause a sense of disturbance; it is useful to add the original word in parentheses especially in scientific translations.

The book disappointed me especially in the sense of graphic design (ie legibility, typography, type, printing). Also the title has a big challenge: Ways of Seeing! I guess it will start with a variety of perspectives and touch all the artistic approaches, it does not. It’s moving from a single channel. The aim of the work is to show that the roots of today’s advertising approach come from the oil painting tradition. In the meantime, show our capitalist world in all nudity. The book gives it by narrowing it down because of its graphical weakness; but things change if you look at the document.

However, the BBC documentary broadcast in 4 section I found very successful:

I have to wonder about the book and then confess that I understood it when I watched the document with the actual version of the work. In general intellectual belief, “books are good, books are always great” is a myth. It should be useful to update this definition. It seems that if we think that the best-suited media can not always be a book, it would be sometimes a poem, sometimes a movie, sometimes a music, sometimes a photo, sometimes a performance, sometimes a documentary.

Ways of Seeing Documentary Version

The book consists of 7 chapters full of black and white pictures, of which 3 are only pictures, so there are four text sections left. It is made up of 4 sections with BBC document and colored, so you can visualize the works of art more easily in your mind.

  1. Psychological Aspects: This section refers to the dilemma that the reproductions of post-Renaissance European painting cultures have endured, and explores the cultural influence of photographic technology. The stage where John Berger interpreted the pictures with the children was very impressive, of course, and not much else.
  2. Women in Art: In this section he talks about the direct relation between the female imagery in oil paintings and the present capitalist aesthetic perception. Again, in this section, there is a conversation that Berger made with women, but not in the book.
  3. Collectors and Collecting: In this section he talks about how the documentary’s main theme, European Oil Panting, has turned into a wealth indicator.
  4. Commercial Art: In this section, it can be said that the solution part of John Berger’s thesis. He’s a bold criticism of the capitalism and the advertising world. In this respect, it is surprising that the documentary preserves its validity despite the 45 years that have passed.

Conculusion

To sum up, a horrific documentary telling the connection of European oil paintings with the Ways of Seeing documentary to the present, the documentary is meant to mean the 1970s, but it is not difficult for the audience to establish a connection with the present. But before embarking on the philosophy of art, the proposition is to learn about the history of art. For this I recommend Gombrich’s “Story of Art” book, it is expensive but deserves its price. Fine Arts students already need to read, but it is also an important work for artisans. If you want to have an eye-catching holiday in the sense of graphic design, I suggest “…isims: Understanding Art” book. Although it is a useful work that tells the art movements from Renaissance to Post-modernism, it does not make any comment. In this case, we see how important it is to feed from different sources without being connected to a single book.

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English translation of the pages for my international friends:
Title: Bewitching Intelligence, Episode 2: The Protests

1. So why are artists bothered? You see a striking comparison showing how the appearance differs when artist names are typed into the AI commands.
2. This means that without drawings by human artists, AI cannot produce any stylized output.
3. There are public databases like LAION-5B. Works by popular artists like @Loisvb have been added to this database without their permission. All AIs in the market started to produce works in the style of artists by taking advantage of this data. This is copyright infringement. 
https://laion-aesthetic.datasette.io/laion-aesthetic-6pls/images 
https://twitter.com/megraeart/status/1598806459004985363
4. So what do artists want? The artists rightly want their drawings removed from this database. The number of applications that use this data, such as Midjourney and DALL-E, are increasing.
5. What will they do? The Concept Art Association, led by Karla Ortiz, is preparing for an action. @kortizart @conceptartassociation
6. Their requests are at this link: https://www.gofundme.com/f/protecting-artists-from-ai-technologies
7. I consider these demands justified. It is ethically wrong for them to feed AI with haram data and make money from it. Laws are lagging here too. I hope necessary adjustments are made.
8. Because AI has entered our lives and will not leave. AI can be a useful tool even with just your own images and public domain content. I created the images in this series with ethical AI and old photo editing techniques to try if another way is possible.
9. “ART = IDEA” -Steve Huston There has to be another way. Because art is an idea. The story is king and the stories emerge from life.

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Hikayede bahsi geçen makale: https://serdara.com/go-oyunu-ve-kaos-teorisi/

English translation of the pages for my international friends:
Title: Bewitching Intelligence Episode 1: The Go Defeat
1. Years ago, I wrote a passionate article on artificial intelligence (Bibliothec:2009).
2. The artificial intelligence that beat humans at chess had not yet beat humans at Go. In the article, I compared the subject with the popular chaos theory of that period and tried to explain why it could not be defeated.
3. Ten years later, the AI named "Alpha GO" defeated humans in Go as well in 2016.
4. But I took my part. From now on, I would not challenge AIs anymore, I would mind my own business.
5. When I couldn't find what I was looking for in engineering and philosophy, then I chose the digital art career path.
6. A news would wake me up from my peaceful sleep in my comfort zone called “concept art” and “storyboard”. A bloody AI-generated painting would return with an award from a competition in a fair.
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8. By what time had he developed enough to win a competition in a few months? Beautifully drawn by a toast machine.
9. Will they take our jobs?

We will see.

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English translation of the pages for my international friends:
Title: Bewitching Intelligence Episode 0
1. Hello, this isn't me, this is my AI-trained Surrogate (2009). (Cool SciFi Movie: https://www.imdb.com/title/tt0986263/)
2. A great revolution has taken place in the art world.
3. There is total chaos and uncertainty right now.
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5. With the invention of the camera, portrait painters were negatively affected. *the first photograph, 1826
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7. And the internet… With an endless number of visual references, artists are now able to educate themselves without going through costly jobs such as visiting museums, working with live models, going to distant schools. Because they had an endless mine of knowledge in front of them.
8. There was another one feeding on this mine of knowledge while we slept. Artificial Intelligence! (AI) It climbed from the bottom of the mass data mines and came to the surface.
9. Now, here in these few series, I want to talk about them with you… To be continued…

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